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Universal Music Group College & Lifestyle Marketing Representative
The College Marketing staff focuses on developing new, up and coming artists from all independent labels owned and distributed by UMGD. The Reps create marketing opportunities through many avenues, including: working with campus activities committees, securing CD reviews and interviews with college/community press, initiating on-air promotions with college radio stations, online marketing, targeting lifestyle promotional opportunities in the surrounding college community, organizing listening parties for artists on campus as well as lifestyle and retail accounts, coordinating cross-promotional activities.
The College Reps are located in branch and resident markets and report to their local Market Director as well as the National Director. College Reps also work closely with their local Artist Development Reps and Sales Reps to ensure that all promotions are tied back to retail stores and that all advertising and positioning opportunities are utilized.
Job overview:
Responsible for marketing priority developing artists in assigned college market and serving as an informational source for college campus and general vicinity
Duties and responsibilities:
– Create awareness on campus and within local demographic by utilizing label-supplied tools (point of purchase materials, samplers, added value items, etc…) and creating various tools (flyers, bin cards, etc…)
– Work within the guidelines provided by the National Director and Marketing Manager with the implementation of promotions, listening parties, and other related events
– Monitor SoundScan numbers to determine effectiveness of promotions
– Establish relationships with activity committees, on-campus clubs, and lifestyle accounts to secure outlets for artist marketing ideas and programs
– Keep up-to-date of priority artists’ tour itineraries and potential marketing opportunities
– Secure data base on lifestyle accounts for promotional opportunities
– Work in conjunction with ADR and/or Sales Rep to tie in retail promotions, coupons, and tags with retail accounts
– Assist resident Sales Reps with in-stores, merchandising venues, and store promotions
Job Requirements:
– Excellent communication and people skills
– Excellent organizational skills
– Excellent written and communication skills
This is a 20hr/week paid position and requires college enrollment (2 course/6 credit minimum per semester, or participation in a degree-seeking program) and strong communication skills.
Junior or Sophomore level preferred
Please Email Resumes to umgdcollegerep@umusic.com